To start your Facebook business page, you must first set up the page’s name, description, and cover video. You can also add a call-to-action button, if you so choose. Click on the blue button to add it. Make sure that the button is relevant to your business, so that more people are likely to click it. Input important information, including contact information. This information will appear in the business page’s header.
Configuring a Facebook business page
Setting up a Facebook business page allows you to have different settings and allow people to post and comment on it. This way, you can control what kind of content they can post, who can comment, and whether or not they can use profanity filters. When setting up a Facebook business page, it’s a good idea to give your employees access to the settings that they need. After all, if they don’t know how to use these tools, they may accidentally publish personal information.
Next, configure your Facebook business page to show more information about your business. By displaying more information, it will help people find your page more easily. You should also include call-to-action buttons on your Facebook business page. They will appear at the top right of the page, and below your cover photo. These buttons will allow visitors to contact you or learn more about your business. They can also be used to promote products, services, and menus.
Uploading a cover video
As Facebook’s cover video takes up a lot of space on profile pages, you’ll want to make it look its best. For the best effect, opt for a high-resolution video, as the visual impact is substantial. It’s also important to remember that cover videos play continuously, so you’ll need to blend the start and end of the video seamlessly. Your video should also reflect your brand’s values, personality, and aesthetics. While cover videos are shorter than conventional ads, they still have the power to get people interested in your business.
To make a cover video, you’ll need to have a high-quality video in 1080p or full HD. You can use mp4 or MOV format. It’s best to create a video in high-definition (HD) so it will appear crisp on the Facebook profile. A cover video will play automatically whenever someone visits your profile. It’s possible to choose an auto-play mode, which means that the sound will not bother your friends.
Adding a description
When adding a Facebook business page, it is important to include a short summary of the business and a call to action. Your page description is displayed in search results and can be as long as 255 characters. The description should be relevant to your business and should not be more than a couple of sentences. Facebook allows you to edit your page description later. However, it is a good idea to include contact details in your page description so that potential customers can get in touch with you.
A description is a short overview of your business. It should also include the mission statement and your company’s products or services. Avoid using passive voice, where the sentence structure indicates that the subject is receiving action. Using active voice in your description is preferable, but not necessary. Make sure that you use a strong verb to create an impact. For example, “My company provides accounting services” would be a good choice.
Adding a call-to-action button
If you want your Facebook business page to have an impact on your audience, you should consider adding a call-to-action button. The social media site shows the number of times a call-to-action button is clicked under the weekly metrics. But if you want people to book appointments or watch videos, you should think of creative ways to direct them there. You can experiment with different ways to position a call-to-action button on your page.
Facebook recently released an update that allows business pages to add a call-to-action button to their cover photo. While there are some limitations, this tool will help businesses display other messages. In addition, it will replace the 20 percent rule in text. However, this new feature may not be perfect and requires further testing before it is fully implemented. Nevertheless, it will provide valuable insight into how to effectively use the call-to-action button on Facebook to enhance your business’s presence on the platform.
Choosing a category
When creating a Facebook business page, choose a category related to your product or service. This is important as it will impact how your target audience interacts with your page. If you fail to choose a category, you may end up with a page that is not visible to your target audience. Also, don’t make the mistake of choosing a generic category and thinking that you can change it later. Facebook’s rules are constantly changing, so choose wisely!
Depending on your industry, a Facebook business page may be best for marketing a single product or service. If you are marketing a line of products, you should use a category that reflects your niche or expertise. Illustrators, candidates for office, and local businesses should all use a Facebook business page. A Facebook business page will allow you to create a persona separate from your personal profile.