How to Come Up With a Business Name

If you’re wondering how to come up with a business name, you’re not alone. Many entrepreneurs struggle with this task. Here are some tips to help you come up with the right name for your business. First, create a sample group of 20 people who look the most like your target customers. Split them into two groups, and tell each group to pronounce and spell the name of your business. Then, show them the name in writing.

Compound words

While using single real words can make for a good business name, many companies prefer to use a compound word. While they may be less exciting, compound words are universally understood, and they also have a proven track record. Compound words are easier to protect and provide greater flexibility for creative teams. Here are some examples of great compound names. Listed below are some of the most popular companies using these words. You may be surprised to learn that they have even more staying power than single real-word solutions.

If you’re choosing a business name, it’s important to keep in mind that many businesses have their own brand name. For example, Telenor, a Norwegian telecommunications company, uses the first half of two words that describe its industry. Linkin Park, a band based in Chicago, gets its name from the word Lincoln Park. Forex is a compound word that is made up of two words: foreign exchange and currency.

Descriptive words

When thinking about your business name, it’s important to consider what benefits you’ll provide your customers. A good business name should communicate the benefit of your service or product, and it shouldn’t box you in to one type of business. This process is easier if you have an idea of the end goal of your business. Here are some suggestions for descriptive words for your business name. Try words like “rapid” or “instant,” which convey fast service.

If you want your business to be memorable, use a combination of adjectives and nouns that describe what you do. For example, a business that sells disk drives might be called San Pablo Disk Drives, and you could try to branch out into other areas like software and computer instruction manuals. The more descriptive your name, the easier it is to remember it is, so start searching for synonyms and phrases.


A business name has to be both descriptive and catchy. You can choose a word that’s appropriate for your industry, but it should have positive connotations. A name should be easy to remember and should reflect your business’s image and mission. Consider how many people will associate your name with your product or service. Then, use that name to brand your company. Don’t overdo it though. Choose a name that conveys both strength and reliability.

Test a name

When you are coming up with a new business name, you need to be sure to consider how your chosen name will be perceived in the real world. While a clever company name may be attractive to you, it may not be appealing to other people. For example, a name with few searches may result in eye rolls or chuckles. Moreover, it may not be a suitable choice for your industry. That’s why it’s important to test your business name with people who are familiar with your business, industry and product.

Moreover, it is important to understand that your chosen business name is not the same as your logo or brand identity. It should be treated as a separate process. There is no need to have a million company name ideas. Follow the six steps below to ensure your name is safe for use. Try a name that’s different from the logo or company logo. Moreover, consider the audience’s preferences, which should be the core of your business.

Avoid bad-sounding names

When choosing a business name, avoid the most common mistakes and create one that people will remember. Business names can be difficult to pronounce and spell, resulting in lost customers. To avoid this, it’s best to practice saying your business name aloud. If possible, get friends and family members to repeat it for you, as they may be able to spot flaws in your choice.

Before deciding on a business name, think twice before using all capital letters. Some examples are THX audio company, TCHO gourmet chocolate, Alter Eco, and Xobni (a backward version of the word inbox). Some names may even have a meaning you don’t intend. Be sure to get cultural consultants to help you choose a good name.

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