How to Sell on Amazon in Just 6 Steps

created on 2020, 03, 18 13:09


Estimates show that at least half of the items sold on Amazon come from individual sellers while the other half comes from companies. At the same time, the site has a pool of 95 million repeat buyers who have signed up as Amazon Prime Members. 

The high traffic of customers who buy items from the eCommerce giant makes it attractive to both existing and new  Amazon seller s. It is no wonder that this site provides a huge opportunity for entrepreneurs and any other person who aspires to own an Amazon business .

In this article, we will tell you  how to sell on Amazon and make a profit in just six steps. 

Step 1: Create a Seller Account

To sell items on Amazon, you need to register as a seller on the site and get a seller account. To register as a seller, you will need to go to the seller central section of the eCommerce site. The site offers two types of seller accounts:

  • Individual Account
  • Professional Account

Sellers who opt for individual accounts are charged for every product they sell while the professional account attracts a flat monthly fee, irrespective of the volume of items sold. Creating a seller account will take you ten minutes or less. Before you start the process, ensure that you have:

  • An EIN for your business
  • Your tax details
  • Social Security Number

amazon business

Step 2: Choose a Preferred Fulfillment Option

Determine how your business will be fulfilling customer orders. There are two ways to fulfill Amazon orders:

  • Fulfillment by Merchant (FBM) - where sellers opt to fulfill orders themselves 
  • Fulfillment by Amazon (FBA) - where sellers allow Amazon to fulfill the orders on their behalf 

There are several things that go into fulfillment of customer orders. These include:

  • Storage of items 
  • Packaging and labeling orders
  • Shipping and handling of orders 
  • Customer service 
  • Managing returned orders

Sellers who opt to fulfill orders by themselves are able to take advantage of low postage charges by using carriers that are approved by Amazon. However, from their Amazon accounts, they should be able to print prepaid postage labels. 

On the other hand, sellers who opt for Amazon FBA have to send their inventory to Amazon's warehouses for storage. When orders come through, Amazon handles the shipping, handling, returns and customer service for the seller. Both individual and professional sellers are free to sign up for the FBA Amazon program. 

Step 3: Find the Right Product to Sell

Finding the ideal product to sell on Amazon can be challenging because the site has too many categories and niches to choose from. As such, finding the right item to sell on this eCommerce site is one of the most important things for sellers. In fact, it is what determines how successful an Amazon business will be. 

To ensure that you get a product that earns you profit, invest time in research. A great place to start your research is to go through Amazon's best sellers list in each category. This will give you an idea of items that are selling on the site. There are several things you should consider when looking for items to sell on Amazon. Opt for products that:

  • Have a price tag of $10 and above as those will give you a profit margin of 30% to 50%
  • Lightweight products that are also relatively small in size to keep your shipping costs low
  • Simple products that won't have complications or breakages to avoid returns or customer complaints
  • Are not costly to make - especially when you opt for private labeling
  • Your are passionate about or interested in

Step 4: Get a Supplier

Before you launch your business, you need to ensure that you have identified a dependable supplier to supply with products that you want to sell on Amazon. If you decide to sell your own private label items, you are better off sourcing them from China. Consider using Alibaba to connect with suppliers and manufacturers overseas - most private label sellers on Amazon use the site for this purpose. 

amazon seller central

Step 5: Create your Product List 

Once your items are ready, proceed to list your products for sale on Amazon. The way to do this is to set up a product listing on the site's catalog if you are selling private label products. The product listing becomes your sales page through which you convert potential buyers into customers. As such, you need to optimize it for conversion. 

Some of the things you can do to increase customer conversion rates include:

  • Give your product an optimized title. Your article should be informative, include your brand name and keywords and comply with Amazon's guidelines
  • Use great product images. Take actual photos from alternate angles. Optimize their pixel density and include lifestyle shots that show the items in use
  • Create a compelling product description that explains product benefits and features, the problems it solves. Add a call-to-action to encourage purchases

Step 6: Get Orders  

After placing your products on Amazon, focus on getting orders by boosting its ranking on the site for better visibility. If you have been selling the items elsewhere, use your existing customer list to reach out to customers with discounted offers. Alternatively, you could: 

  • Utilize deal sites to attract bargain buyers to make purchases 
  • Give offers and advertise your products on social media
  • Use sponsored ads to drive traffic to your listing 
  • Use Amazon's promotion options to drive traffic and encourage purchases
  • Encourage customers to write reviews on your products


Amazon provides a huge opportunity for online sellers to grow their business. The high customer traffic makes the site the go-to marketplace for any entrepreneur. Though selling on Amazon may sound like something that is easy to do - it actually takes work. If you want to become a seller, following the six steps discussed above can increase your chances of succeeding.

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